Product work you can measure.

G.Rocks

Senior Product Manager

AI companion product with subscriptions and ad monetization. I own strategy, growth, monetization, Web2App/Web2Web funnels, AI features and core business metrics — from MVP to international scale.

• Revenue: MRR +240% in 12 months · ARPU +38% · LTV +57% · renewal rate 72%+
• Growth: MAU +185% YoY · 11.8% Visitor-to-Paid in Web2App · CAC −31%
• Product: onboarding 62% → 84% · D7 retention 42%, D30 24% · 3–5 growth hypotheses weekly
• Monetization: subscription packaging, paywalls and pricing experiments · ad revenue +46% via segmentation
• AI: LLM companion experiences, personalization and recommendations · AI tooling for discovery, PRDs and feedback analysis

iBT.ru

Head of Product

Beauty marketplace. Audited user scenarios, built CJM and defended a strategic roadmap before the owner and CEO — covering e-commerce, logistics, marketing, B2B and DBS.

• Payments: Yandex Split BNPL — 20% of orders, AOV +15%; new acquiring bank −9.3% fee; card tokens + SBP
• Logistics: transit warehouse, consolidation −32% cost, Russian Post integration, 4h express in Moscow
• Conversion: cart, auth and thank-you page A/Bs — unpaid orders −4.89%
• Growth: discounts, bonus program, bundles, personal coupons and pricing
• AI/LLM: initiated a customer-support AI assistant (in progress at handover)

L'Etoile · letu.ru

Head of Product Stream — Deal

Owned the full transaction funnel of Russia's largest beauty retailer: cart, checkout, payments, delivery, auth, personal account, service communications, gift certificates. Co-built expansion strategy with C-level for CIS, Qatar and UAE.

• App rating: 4.8★ iOS & Android (peaks of 5.0) — Top-1 shopping app in Russia
• Multi-cart & SuperCart: multi-warehouse + FBS/DBS merchants + mixed delivery — 15% of orders
• Express delivery: 2 hours in 100+ cities from stores and 7 beauty hubs; OTIF 87% → 95%+
• Payments: one-click card payment (tokens), SBP binding, BNPL — Podeli, Split
• Foundation: design system for web and apps, predictive service notifications

Rusagrotrans

IT Project Manager

Rail freight leader. Ran IT projects end-to-end with PMBOK 5–6 and Scrum/Kanban, CapEx/OpEx budgeting, ITSM/ITIL processes.

• B2B EDI: e-invoices and acts with qualified e-signature (.NET + PHP)
• IoT ERP: M2M rolling-stock monitoring — NPV 4.7
• Data center: consolidated infrastructure of 4 regional divisions

Rusagrotrans

Senior System Administrator

Kept critical systems of regional divisions highly available — the engineering ground my product work stands on.